A Day of Remembrance to the Man Who Started it All

Rolland H. Purifoy opened Purifoy Chevrolet's doors in 1960 after running a pre-owned dealership in Colorado Springs, CO. He wanted his new Chevrolet dealership to be built on the foundation of Integrity, Honesty and Ethics and even more so on customer satisfaction. He did this by doing business the right way and making sure every aspect of the dealership was up to his very high standards.

Over the next 30 years, Mr. Purifoy worked very hard to get his dealership to the top. He was rewarded for his efforts in 1993 by winning Time Magazine's Quality Dealer Award. This is an award that is presented annually to dealers for outstanding performance and community involvement. He was one of 67 dealers honored that year and the only one in Colorado. He was quoted as saying, "I call this my Oscar." The award is and will always be a sense of pride for the dealership.

Mr. Purifoy passed away in May of 1997 and is remembered by the giant flag pole where an American flag flies high over the dealership and the main street of Fort Lupton. The Purifoy Team honors Mr. Purifoy by continuing his tradition of treating our customers the right way built on his foundation of Integrity, Honesty and Ethics.

Mr. Purifoy, thank you for creating your legacy in Fort Lupton, CO. We are proud to celebrate Still Alive at 55...Unstoppable.

Today we take a moment to pay tribute to
Mr. Purifoy "The Bear."

Now at Purifoy Chevrolet: 1991 Corvette ZR1

NOW AT PURIFOY CHEVROLET:

1991 Corvette ZR1

Don't miss out on this turquoise 1991 Corvette ZR1;  one of only 2,043 built for this model year.  Extremely low mileage!!  Stop by Purifoy Chevrolet today!

General Motors Announces Corvette Plant Upgrades

General Motors has announced $439 million in upgrades to the Bowling Green Corvette Assembly Plant, the only plant that builds the Corvette.  The upgrades include an environment-friendly, 450,000 sq. ft. paint shop that features substantial technology upgrades.  The paint shop will take about two years to complete.  Corvette production schedules will not be affected by the construction.  

(photo courtesy:  GM/ Chevrolet.com)

Now at Purifoy Chevrolet: 2009 Corvette Z06

NOW AT PURIFOY CHEVROLET:

2009 Corvette Z06

Stop by Purifoy Chevrolet today to see this very nice 2009 Corvette Z06.  Black exterior with black / gray interior.  Less than 10,000 miles!  

Now at Purifoy Chevrolet: 1990 Corvette Callaway

NOW AT PURIFOY CHEVROLET:  

1990 Corvette Callaway

This 1990 Corvette Callaway is one of only 58 made in this model year!  Classy Polo Green exterior and tan interior.  Extremely low mileage!   You won't be disappointed by this rare Corvette.  

Stop by Purifoy Chevrolet to see it today!

Sign Up for the Purifoy Chevrolet Still Alive at 55 Car Show

Purifoy Chevrolet is celebrating our 55th Anniversary with a huge car show!  Join us for the 'Still Alive at 55' Car Show on Saturday, July 11 from 6 pm - 8 pm at Purifoy Chevrolet.  Sign up today!

Now at Purifoy Chevrolet: 2007 Corvette Convertible

NOW AT PURIFOY CHEVROLET:

2007 Corvette Convertible

Stop by Purifoy Chevrolet to see this low mileage 2007 Corvette Convertible.  It is one of only 784 LeMans Blue convertibles produced in 2007.  

Now at Purifoy Chevrolet: 1971 Corvette Coupe 454

NOW AT PURIFOY CHEVROLET:

1971 Corvette Coupe 454 V8

Stop by Purifoy Chevrolet today to see this beautiful Bridgehampton Blue 1971 Corvette Coupe 454 V8 with matching numbers engine.

1982 Corvette Collector Edition Now Available at Purifoy Chevrolet

NOW AVAILABLE AT PURIFOY CHEVROLET:

1982 Corvette Collector Edition

Don't miss out on this rare 1982 Corvette Collector Edition.  It features rear lifting glass, a special wheel resembling the 1967 Corvette, and a two-tone silver-beige leather interior.   Stop by Purifoy Chevrolet today to see this low-mileage collectible car.