Chevrolet has a new program aimed at Corvette Buyers:
For enthusiasts who want to be personally involved in creating their Corvette, Chevrolet’s new Corvette Engine Build Experience allows them to literally build the engine for their new car.
In what is believed to be the world’s most hands-on super car program, customers who order a 2011 Corvette Z06 or ZR1 can choose an option to help assemble their cars’ LS7 or LS9 engines at General Motors’ Performance Build Center (PBC) in Wixom, Mich.
“Corvette owners are some of the most passionate – and most involved – enthusiasts in the industry,” said Jim Campbell, U.S. vice president, Chevrolet marketing. “The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car.”
The Engine Build Experience is an option with a suggested retail price of $5,800. When a customer selects the PBC option for a 2011 Corvette Z06 or ZR1 and the dealer submits the order to Chevrolet, a special concierge contacts the customer to verify participation and help coordinate arrangements. While travel arrangements to and from Metro Detroit are the customer’s responsibility, the Chevrolet concierge helps schedule the engine build; coordinates the customer’s activities at the Performance Build Center; assists with booking local lodging and meals, and arranges local transportation.
At the PBC, the customer doesn’t merely view the engine’s assembly; he or she builds it under the supervision of and support from skilled technicians. When the engine is assembled, a personalized nameplate is added to the engine next to the builder’s name. It is then sent to the Corvette assembly plant for installation in the customer’s car.
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